Spotify

For this project from spring 2022, I worked as the copywriter for headlines and social media captions. I was partnered with two designers and together the three of us created a mascot for Spotify, Thomause the Chameleon. He doesn't blend in because he is listening to his music, which makes him change colors. Music is more than just sound, it is touch, sight, smell, and feeling, and that is what we wanted to demonstrate through this campaign.

  • Art Direction, Copywriting

  • Illustrator, Photoshop

This collection of images is the billboard, newspaper, and bus stop designs and headlines. As the mascot, Thomause, changes locations and playlists, so does the music he listens to and the color. The tagline of the campaign was "Sense Your Music" as we wanted viewers to know that music is more than just the hearing sense, it is a feeling, a smell, or a taste. The headline alludes to stereotypes that might arise from the genre of music he listens to.

Print

For this campaign we knew we wanted to focus on social media, so we chose Twitter, Instagram, post and story, and Facebook. This would allow us to reach our audience of likely younger people. Because these images are coupled with a caption, there is more description of Thomause's character and his motivation for not changing color. The sensory feeling that gets invoked is based heavily on the type of music that he listens to, so the copywriting changes with that.

Social

As a group, we knew that we wanted to include something that would physically show the change that music has on Thomause, so we decided to make a photo booth. I made the photo booth and photo strip in Photoshop, then adjusted the colors of the images so that it would reflect the user’s selected mood. The photo strip would then spit out a suggested Playlist on Spotify showing what music that mood should listen to. Thomause is included on the strip, still not blending in!

Ambient